Faculty of Natural and Agricultural Sciences

When I began my studies at UWA my intention was to become a plant geneticist, and use innovative techniques to solve the many problems facing poor Korean farmers. 

I majored in Plant Science (Plant Genetics). I realised that the issue mers was not the poor productivity of agricultural products; rather it was the supply and demand of these products that were the more important factors. 

I changed my career goal from being a plant geneticist to one of market researcher and consultant. This required developing self motivated research, planning and organising skills; all ones that my lecturers at UWA encouraged.

After graduating I returned to Korea. I am now managing director of Spire Research and Consulting, a strategic market intelligence consultancy. We conduct research and consulting for Korean and overseas companies, including market entry, partner search and competitor analysis.